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Twitter Overhauls its Promoted Tweets Ad Platform for Better Customization


Twitter has announced that its Promoted Tweets ad platform has been revamped to allow businesses to better specify the type of campaign they want to run across the social network. From Thursday, small-to-medium size businesses (SMBs) and Twitter API partners can access objective-based ad campaign options in beta, thereby allowing brands to create campaigns that fulfill a variety of different needs at a better return on investment (ROI). For example, SMBs can create campaigns with goals like driving followers, increasing clicks to their website or app installs, generating more leads or social media engagement and more. Each different objective comes with its own recommended ad format and simple tools (like an image cropper and drag-and-drop support) to make it easier to create an ad, which works in its own favor too.

Read the full story at The Next Web.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.